Much of the news cycle centers around the negative outcomes of COVID-19 and the coronavirus pandemic’s effect on local businesses. For many smallish companies, it is hard to see through the sound and identify opportunities to remain open and stay healthier.
So ioVista chose to start aggregating some of the highest suggestions for local businesses to do something effective. Below are 10 things your local company can do to develop, keep your team busy, and engage your customers:
Each of the sounds on social media is three parts worry, two components paranoia, and one part of politics. Provide your customers something else to examine and interact with other than all the nonsense. Under normal circumstances, you may be too busy to a guy (or lady) that the Facebook webpage, but chances are you have a little more time. Post your favorite COVID-19 memes. Do a viewer Q&A or even a Livestream. Interact in the comments more than you usually could. Keep your clients informed on what you and your staff are doing, what services or products continue to be accessible, and exactly what your perspective is. Small companies are community influencers and your ideas matter.
- Be transparent!
Now is not the time to put on a stern face and a rigid upper lip (unless that’s what you’re into). Be clear about how COVID-19 is affecting your business. The reality is, most of your customers choose your business due to the people who work there. You’re not an Amazon or even a Walmart–they picked you because of the individual taste of interacting with your shop, store, or office. Clue your clients and customers in how they can help your business most appropriate now. Can it be buying online? Pre-booking an agency? Purchasing a gift card? Maybe even think about a crowdfunding campaign if the requirement is there.
- Launch a new service or product!
If you can’t do exactly what you’re used to doing, start looking for new opportunities. Take a peek at what your competitors are up to or what similar businesses in other cities are doing to grow through this season. Many doctors are launching telemedicine solutions on their sites through plugins or third-party services to help make sure they provide good care to their patients, even if they can’t meet in person. Is there a remote or virtual alternative for your business? What about new product lines? While goods from China have been harder to come by, there are plenty of Made in the USA products languishing on shelves, and for the most part, domestic shipping and freight are still operating normally. Can you do a couple of special screen-print t-shirts asking for Quarantines or riffing on some of the jokes which are resonating with your clients? Necessity is the mother of innovation, so escape your typical way of thinking! SEO Company in Dallas is always ready to help you to do promote your business and services which you are offering.
- Offer gift cards and prepaid services!
A good deal of small local businesses will need to increase their money flow now and may not have inventory or the ability to provide service due to constraints in their region. We’re helping many of them put up a prepaid service offering or even a gift card choice that helps bolster their revenue while things get sorted out to the health and financial level. Consider offering a discount for prepaying for appointments two or more months out–customers are going to have more confidence at the date, and they get the upside of saving cash and helping a business they love. If you do not normally “sell” a product, look at starting a very simple eCommerce storefront that offers prepaid appointments or services a couple of months out. There are a lot of web design and development agencies that would like to help you.
- Proceed to the streets!
Look at doing what Amazon is doing and becoming on your vehicle and running some of your local deliveries to your clients yourself. If the business is slow in the store (or you are closed), bringing a smile to your customers in person (and by a safe distance of 6 feet or longer) adds a real personal touch with their experience and creates a shared memory that can outlast whatever COVID-19 throws at us. If you’re running retail and can’t open the shop for employees, possibly a small sidewalk sale is so if the weather is fine. Keep things nice and distribute to prevent any germ spread but delight in some open-air retail (that can be assumed to be safer than being indoors). We’ve seen dine-in restaurants start drive-throughs.
- Do great!
In case you have some funds and a team of people you’d love to keep efficient and paid, consider coming up with activities for a cause your clients would be willing to host through purchases, subscriptions, or other means. There are a lot of people out there who could use a little help and enabling your clients to keep your staff engaged while benefiting the community is a win-win. A number of our clients are providing prepaid service ‘cards’ or discount memberships on future services which in turn go right towards the current staff in the business.
- By-appointment-only can work for you!
For some service providers, supplying variable hours outdoors of their norm and creating an appointment scheduling alternative can help avoid putting individuals at risk whilst maintaining social distancing. The same is true for restaurants and companies which might not normally be accustomed to having set times for visits. In case you have inventory and staff accessible, doing telephone, email, or social in an appointment setting may be an easy way to avoid developing a health issue for employees and customers alike. Additionally, it gives a much-needed reprieve for people that are stuck at home but also wish to see government recommendations on managing the risks of infection.
- Start Looking for help!
Many local, state and national agencies are beginning to roll out programs for workers and employers alike. Most of us love a good rags-to-riches story and we frequently wish to DIY our business success on our own. But, we are having an exceptional shift in our global economy and way of living that may require us to find some help. Don’t be afraid to get help at the same time you want it. When we’re sick, we take a day of relaxation and take some medicine. Do not let the coronavirus infect your business long term in a means that is not needed. The SBA site is a great resource for federal help options, though there are quite a few other sources you should be able to find for your state and city.
- Collaborate with others!
Set up a standing Zoom or Skype call with other businesses in your neighborhood or around your city. Talking to other people can be a great way to raise your mood and keep perspective. Also, it is a great chance to collaborate with other businesses and think of unique approaches to beating the COVID-19 influence on your business. Together, we are more powerful.
- Don’t stop marketing!
Many companies will pull back on sales and advertising, but as long as you can be open to your clients and workers, marketing can continue. Digital marketing is particularly effective, as more and more of your ordinary customers or clients are getting businesses online. Pay-per-click ads (PPC) prices in several businesses are dipping as some advertisers are pulling back. SEO is seeing improved impressions and shop from home, and live at home. Further, customers have more time to participate with your social websites and email articles or website articles. Dropping all sales and marketing activities generally compounds the impact of a recession or event-oriented financial downturn. Don’t quit! Get help from SEO Dallas to get more traffic and sale for your business.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.